Mega Menu of Product Categories or Subcategories for E-commerce Products.
When your users mouse over your SHOP link in the top navigation / header section of your website a mega menu is a great way to provide a fast direct link to your product categories or subcategories.
This leads to reducing the number of clicks by 1 to load in products for browsing.
Examples of Mega Menus can be found on sites like https://www.cellarbrationssubiaco.com.au
Mega Menus take time to code, style and layout.
A mobile site is usually impractical for a mega menu and so the shop link loads in the category display