SEO Proposal

DATE: 2020-10-22 20:56:53
Project Name: SEO Proposal

THE TRUTH ABOUT HOW SEARCH ENGINE OPTIMISATION SHOULD BE DONE AND WHAT IT COSTS

Are you sick of empty promises that leave your bank account drained and disillusioned with smooth talking SEO sales guys.  Then here is why being on Page One of Google is essential to your digital marketing strategy and the truth on how SEO should be done.


Firstly, a little bit about me.

My name is Dale Carter and I have been running a niche Digital Marketing company from Nedlands in Perth for 23 years with a team of dedicated staff.  We have designed, coded, changed, marketed and promoted tens of thousands of web pages over the years across thousands of web sites.

The term Search Engine Optimisation or SEO has been relevant since the beginning of search sites like Yahoo and Google and later Bing.  The only problem is that many businesses have been disappointed by not only a lack of results but the exorbitant fees charged by many for this lack of results.

So this does not happen to you again, this article explains why SEO is still relevant and a crucially important weapon as part of your digital marketing while informing you on what to ask for from agencies like ourselves to know that real and effective work is taking place on your web site.

Please read on to learn more...

 

But firstly we need to define what marketing is. 

Marketing is Communicating

And because marketing is about getting the right message to the right person at the right time, it naturally follows that you need to be on page one.

Let me explain why this is so.  Based on the definition of marketing we know these things ...

  1. The right person is searching for a solution you provide, and
  2. The right time is now, and
  3. You can be the one, getting the right message in front of the right person at the right time "IF" you are on page one.

 

Quick facts about people searching

  • 94% of people only click first page results.
  • Searchers will change search phrases if they do not see what they want on the first page.
  • Over 50% of clicks go to the first three search results (Source: Search Engine Watch)
  • Most business owners don't realise that there are hundreds of keyword phrase variation that can used to find you and bring in traffic

 

 

You Need a Knockout Strategy To Win More Clients 

Your competition are desperate to snatch all the best customers away from you if they can. So you need to come out fighting by...

  1. Being more visible than your competition
  2. Being more memorable than your competition.
  3. Being more compelling than your competition: "Deliver The Right Message"

 

 

Step 1. Make Your Web Site Page So Helpful That It Converts Visitors into Buy Now Customers.

You need to understand that there is absolutely no point spending money on getting to page one of Google through SEO if the final destination does not excite customers enough to contact you.

Your website must be capable of generating leads and sales in order to benefit from SEO services. If it does not you do not yet have "the right message".

Some people are confused because they believe they don't get sales due to lack of traffic. But instead their web pages message sucks. You need to have proof that your site can convince a prospect to contact you before driving more traffic. 

 

Questions To Ask Before Embarking on SEO

  1. Does your website have a positive history of enquiries, phone calls and sales already
  2. If Yes - Proceed
  3. If No - You need to upgrade your site or tactically try specific landing pages. Then you need to get quick traffic from a temporary adwords campaign to your new pages.  This helps to determine what the right message needs to be to get a result for you.  This can require some trial and error but once you find the right message you can be confident that your SEO investment will pay off.

 

So please do not start SEO until You KNOW you have the RIGHT MESSAGE to attract enquiries.  This is something we can help you with. Contact us to discuss.

 

Keyword Research and Targeting

Step 2. Identify The Best Keywords To Target That Will Deliver Ready-To-Buy Customers.

Search Engine Optimisation is about being found on page one for the search phrases your customers are using.  Specifically you want the phrases that lead to buying behaviour.  The keyphrases to be identified will be ....

  • Around Services You Provide
  • Around Products You Sell
  • Around Solutions You Deliver
  • Around Problems Your Customers Want Solved

 

To repeat a point just made, the search phrases selected need to have "commercial intent". This means the search phrase is closely linked to delivering a sale.

If we were building a Google Adwords campaign we would want to make sure we identify time wasting and budget wasting keywords. Google Adwords calls these negative keywords.  This is not an issue that needs too much thought for organic search engine optimisation.

The best way to to do Keyword Research is to start with common sense and list keyword phrases that are obvious.,  You can then use tools from google adwords and other commercial keyword research tools to help identify your primary keywords that will bring in your ideal ready to buy customer.

 

The more keywords your want to dominate the search results for the more you will need to invest in SEO.  You should choose your primary services to target and focus on these first to get a strong result before diluting efforts across too many keyword options.
 
 

 

 

Step 3. Create Specific Content - "The Right Message" - For Each Core Key Phrase 

Once you know what key phrases you want to target. The work of creating web pages containing those keyword phrases encapsulated within a compelling and enticing message is required.  This is the art of creating "The Right Message"" for your ready to buy audience.

 

Our experiments and observations have shown Google search results are predictable and easy to understand.  If you write your web page and lay it out in a particular way, you can experience high ranking results in a short period of time.  

 

We have found that for a page to be listed somewhere in the search results. The keyword phrase targeted needs to 

 

  1. Appear on your web page somewhere and usually several times
  2. Preferably appear in several prominent locations like headlines
  3. Have images named or tagged using these key-phrases
  4. Link out to similar topics or across to similar topics using those key-phrases

 

Note: Being listed does not mean you are on the first page.  Being listed and found is a great result but there is something else that needs to be happening for you to experience the "Holy Grail" of page one traffic.

You need to be delivering the right message.

 

If Google Knows You Are Sending "The Right Message", They Will Rank You Higher.  But How Do They Know?

Search Engines like Google can know because these three things happen on your page.

 

Improve Your Bounce Rate, Time on Site and Link Quantity and Quality

a) Your Web Pages Bounce Rate Will Be Lower Than Average For A Good Page

A bounce rate indicates whether users interact with your site by going to a second page within your site looking for more information. 

An average industry bounce rate is 50% meaning half of the people only visit the one page they landed on before returning back to Google's search page.

  • 80% Bounce Rate - Bad - Only 20% Interact further
  • 50% Bounce Rate - Average
  • 30% Bounce Rate - Excellent - 70% interact further.

Your bounce rate needs to be lower than your competition

A low bounce rate and high time on page means you are delivering "The Right Message".  It means you have a web page for a keyword that is well laid out, interesting, informative, entertaining, or useful.

b) A Web Page Where Users Spend More Time Time On Site

Google supposes your web page is good if the users spend a longer time on your web page compared to competitors.  Your page must be relevant to the searcher.  However, if the time spent on your web page is short, then it is likely that the web page is a bad fit for the search term you were listed for.  And it is likely your ranking (for that term" will drop.  

So if users are spending time on the web page, then it is delivering "The Right Message".

c) Your Web Page Will Have More Links To It Than Competitors

The popularity of your content is also indicated by whether users link to it from their own web sites and social media accounts.  If your web page popularity is deemed to be greater than a competitors then it gives you a much more likely chance of ranking well.  

The act of someone linking or promoting your web page is an indication that you are delivering "The Right Message".

 

In Summary - Your Web Page Content Needs to Be Delivering THE RIGHT MESSAGE Which Is Reflected in a Low Bounce Rate, High Page Times and More Links.  We Strive to Deliver Such Content.


 

 

Step 4. Build More Links to Your Web Pages Than Your Competition

When another web page or web site links to your web site, they are giving you a vote of confidence. 

They are endorsingYOUR content.

A key ranking factor is who has the most endorsements around a particular topic.  This is a strong measure of your content being good.

A link can come from your own web site (an internal link) or another web site (an external link) or a social media site (also an external link)

Here is an example of an external link: See Perth's Best Settlement Agent when transferring your property.

The art and science of encouraging other websites to link to you is a difficult, frustrating, and time consuming task for most.  There are easy links to get through directories and hard links to get from other similar businesses and customers. 

The hard links are the valuable ones as they are from websites deemed to be more trustworthy, or authoritative in their field.  Their endorsement is worth more. 

 

A big part of our SEO package involves ensuring your web pages are sufficiently cross linked with a good number of other quality business web sites within your industry and geographic area.

 

SEO on Steroids

Step 5. Find A Company That Can Do This On A Massive Scale - Without the Smoke and Mirrors - Without Hiding What They Do - Without Lock-in Contracts.

So far we have not told you anything new that any other SEO company should not already be telling you. 

However where GTP iCommerce differs is that we have the tools, methods and resources in place to do more of the SEO work required in less time

 

This Means

  • We create more content rich pages with targeted keyword specific terms 
  • We build more quality links faster
  • We deliver more good content

Than any of our competitors can in the same time. And this translates into why we can confidently say

 

"We get results faster, for longer and for less"

 


Here's How We Get More Traffic Through Google Page 1 Results By Following The

THE "GTP" 10 STEP SEO DIGITAL MARKETING ACTION PLAN

First - An Overview Of What We Work On

 

We work on three key areas in a Search Engine Optimisation campaign

These are 

  1. Content (On Page SEO), 
  2. Technical Quality (Technical SEO) and
  3. Links from other websites to you (Off Page SEO). 
 
This is what all SEO companies should work on, but the way we work on these areas is very different from our competitors

 

Please, read on to understand our systemised process

 

 

 

 

Step 1. Take a Measure of Where You Are Ranking Now + Your Visitor Numbers and Numbers of Leads Generated.


In order to demonstrate that our service creates a massive impact for your business we start by measuring the key metrics that we want to influence. 

 

This involves creating the following starting reports.

 

Ranking Report:  We build a report of where you are ranking now for your targeted keyword phrases.

 

Traffic Report: We check google analytics to know how many visitors come to your site from your free listing area versus google adwords or social media sources (Facebook, Twitter, Instagram, Linkedin)

 

Enquiries Report: How many enquiries are you getting each month that are generated from your web site. 

 

Link Report: How many links to your web site do you have.

 

 

Step 2. Competitor Analysis and Usability Review

Some of your competitors are outranking you, look better than you, convert more than you and are just doing things better than you are. 

We need to work out what your competitors are doing well so we can leverage this knowledge for your benefit.

We also want to see if your competitors have already worked out what the right message is to attract clients and how they deliver that message.  Subtle differences can make big impacts.

Competitors may have designed a better user experience through simpleness of their site or many other factors.

So in this step we look at the sites that rank better than you in your industry and identify what you can be doing different to better engage your audience.

 

 

Step 3. Technical SEO Audits

If your website code and technical setup is a mess, this will drag you down.  Just like a heavy anchor tied around your waist.

 

We check/(audit) the technical behind-the-scenes stuff that impacts on your ability to rank well including

  • Speed
  • Code Quality
  • Image Compression
  • Image Types
  • CSS errors
  • JS Errors
  • Too many plugins
  • Conflicting plugins
  • Slow Server
  • Metatag errors and issues
  • Code loops
  • Mobile responsiveness
  • Robots.txt settings
  • Sitemap file issues

 

From here we can identify what needs to be improved to make the rest of the process easier.

 

Step 4. Technical SEO Fixes

 

We then get to work fixing these issues 

  • Fixing broken code
  • Compressing images
  • Fixing CSS and Javascript issues
  • Removing unneeded plugins
  • Upgrading insecure code
  • Fixing google crawling issues
  • Implementing webmaster tools
  • Fixing existing meta data and getting correct

 

We are now ready to do the real SEO work.

 

Keyword Research

Step 5. Core Keyword Research

 

By identifying your core services and products, secondary services and products, geographic areas that  are most likely to deliver clients to you, problems your clients are looking to solve, we will generate a powerful list of target key-phrases to roll out through your SEO campaign. 

 

For example a plumber will have tens of individual services from fixing leaky taps, to toilet replacement, bathroom renovations, industrial plumbing, dishwasher installation and so forth.  Each keyword phrase will need to be mentioned and targeted (preferably in detail) to maximise the benefits of an SEO program.

 

Step 6. Content Creation

Google ranks individual web pages, not web sites.  Google a specific product and google will list pages containing that product - not the home page of the site.

 

A web page about a specific topic will rank and be listed in google.  Sometimes this is your home page and many times it is your services or products pages.

 

Content can be created around a keyword theme but not around all keywords.  This means individual campaigns targeting different themes need to be carried out. 

 

For example, content for a mobile mechanic would be best served writing content around mobile oil change services and sticking with that for one type of web page.  Then another web page could focus on fan belt fixes. Another on radiator repair or brake checking and replacement.

 

Trying to cover all services on one single page will usually deliver poor results.  It is better to have highly specific content on each subject matter across many web pages on your site.

 

 

 

Step 7. Internal Linking of Your New Content

If you are not prepared to link to your new content in your own website that neither will Google.  Internally linking your web site content so that google can find it easily, crawl and index content is critical.

 

We work through a process to properly link all the newly created content effectively.

 

 

Step 8. Externally Linking to Your New Content

This is where our help really comes in handy.  Getting your new web pages effectively linked from somebody else's web site back to yours is a critical part of the SEO process.  We work to link you with relevant influential local business web sites that give google clear signals as to what your business is about and who it serves.

 

Step 9. Tracking the Results and Refining

Firstly we wait until google has indexed any new content or reindexed any changed content.  Then we see where this content is ranking in the search results for its targeted key phrase.

 

If the ranking has come in at a reasonable level then we will focus more on building links to this page to give it added credibility in googles eyes.  If the ranking is poor or non existent then a content review is potentially required.

 
 

Step 10 . Repeat The Process On A Different Keyword Set

Once results are being delivered for set of keywords, then the process can be repeated with a focus on a new set of keyword phrases. 

 

 

Investment Options and Selections

QUOTE Details

View Quote Summary

    SEO Services

  • Service
    20 Hour SEO Package
    Description
    SEO PROPOSAL AND WORK PLAN Congratulations on considering GTP iCommerce for your Search Engine Optimisation Services We offer a unique and highly successful SEO program.  We are also partnered...
    Quantity
    Price

    $2,750.00

    SEO PROPOSAL AND WORK PLAN

    Congratulations on considering GTP iCommerce for your Search Engine Optimisation Services

    We offer a unique and highly successful SEO program.  We are also partnered up with other SEO companies as a team to leverage what we can do for you and deliver great results.

    There are two key items that affect if one of your web pages comes up high in a search engine result. These are...

    1) The content on the web page

    2) The number of backlinks to that page

    The techniques we use have been successfully used for the past 3 years with a select group of clients.

    Your initial budget is for 20 hours of SEO which will deliver several hundred key-word targeted and suburb targeted web pages and a minimum of 1500 backlinks from highly relevant, local Perth businesses.

    Your SEO Work Plan that we will implement for you is described below 

    ITEM DESCRIPTION TIME
    S.E.O. Brief identifying what is required in terms of keyword targets and content targets 1
    Site Setup Getting login access to your CMS, storing pass-codes and Installing and configuring required plugins. Our process has been used on the GTP iCommerce CMS, Wordpress and Joomla CMS systems.  Other CMS systems may require some additional time to find the right tools or approach to achieve our goals. 1
    Content Research and Writing We review competitor content for high ranking pages around the keyword themes and this helps inform our content creation approach. We write content and work in keywords in themes. Content could be 1 long page of 1000-2000 words of content or 2 or 3 shorter pages.  Content will generally involve some imagery selection from stock photo libraries or using work you have done. 6
    Internal Linking of New Pages and Keywords We work on creating effective cross-linking between the new web pages we generate using keyword anchor targets to be completely obvious about what the content of a page is. 2
    External Linking of New Domains Multiple Backlinks to individual internal pages we create from a minimum of 5 external domains.  Generally, a minimum of 300 deep links per domain from themed pages is created.  More may be added depending on time as this is the minimum we will do.   4
    SEO Ranking Tool Setup So you can monitor the increase in backlinks and see the impact on site ranking. We Setup of Tool and Reports Emailing Setup.  The monthly cost for this is $33 per month.  You can log in and review your rankings and see changes up and down to help inform you if further targeted work should be done. 1
    Reviews and Re-Work

    After the pages are indexed in Google and Google starts to acknowledge the additional backlinks created, we will review o the progress of the campaign in terms of - 1) Are the new pages being indexed in Google and if not troubleshooting this.  2) Then we look at where are the new pages ranking - i.e. what positions and what pages?. That means assessing the effectiveness of the content and backlinks.

    We then have time left to build some additional backlinks to pages that might be listed but not ranking very highly. Or to review the content and change this if we suspect the content is not as engaging as it could have been.

    1.5
    Reviews and Re-Work

    Google analytics review of bounce rates on new pages and time-on-page.  Content changes to improve bounce rates and time on site.'

    We will require access to your Google Analytics account for this.  Please share your account with ____________

    1.5
    Various across items above.

    Times are estimates only and some sections take more or less time.  We generally find the time comes to 20 hours overall and that this will demonstrate a good result without ongoing costs.

     

    2
    Other Items

    Note: we may also install some technical optimisation plugins for your site to improve your technical metrics.  This can include caching plugins, image processing plugins and so forth.  We may advise of some recommended plugin changes or structural, or cosmetic changes on your site as well that we believe will improve your ability to attract and convert prospects.  We will inform you of exactly what we have done if we do this and plugins can be deactivated and uninstalled (for WordPress), if they cause a conflict.

     
      TOTAL of BUDGETED HOURS  20

    EXPECTED RESULTS

    We expect that from the time of page generation to pages being indexed by Google, it should take from 4 days to start and 3 weeks to complete. For example.  If we generate 3000 new content pages, Google will only index 100 or so per day.

    This is checked using the command in a Google search: (site:domainname.com.au). The result will indicate the number of indexed pages and also list the pages indexed. 

    Once we can identify pages being indexed we can then check their rankings for their unique keyword combination

    E.G.  Keyword Suburb . or "alarm systems yokine" or "pc repair greenwood".

    We will Guarantee that many suburbs and other terms will rank quickly, however.   We also do find that our tactics do lead to terms with Perth and the terms on their own without any geographic modifier (town or suburb) rank on page one after a period.  See our Guarantee below.

     

    OUR GUARANTEE

    If after 6 weeks we can not demonstrate numerous new page 1 ranking results for your keywords combined with geographic region combinations, then we will build in an additional 1500 deep backlinks from local businesses to your site and spend 1-2 hours revising your content. 

    We will also be transparent in showing you the work we have done

    - You will know who is linking to you. There will be no secret private blog networks that you cannot see.  Companies that use these will remove your links if you stop paying them a monthly fee. We provide permanent links and have no ongoing fees for our SEO services. Therefore we do not cancel subscriptions and linking resources when you stop paying.

    - You will be able to see what we have done on your site in terms of pages generated and keywords targeted.

    - We keep time records to track our time on your project and can show this to you.

     

    WHAT HAPPENS NEXT?

    After the initial 20 hour campaign, additional smaller campaigns of 10 hours can then be looked at on an as needs, or opportunistic bases.  This might look at new content to better target existing keywords or content to target new keywords. In addition, we have new opportunities to take advantage of additional backlinking resources that develop over time and so we can offer this.

     

    TO PROCEED

    Please email, phone or text us back to let us know you would like to proceed

    WHAT WE NEED FROM YOU

    We will need Administrator CMS access to your WordPress site so we can install required plugins for our work and to potentially fix or modify other plugin issues.

      

     

     

     

     

     

     

     

     



  • Subtotal: $2,750.00
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