My name is Dale Carter and I have been running a niche Digital Marketing company from Nedlands in Perth for 23 years with a team of dedicated staff. We have designed, coded, changed, marketed and promoted tens of thousands of web pages over the years across thousands of web sites.
The term Search Engine Optimisation or SEO has been relevant since the beginning of search sites like Yahoo and Google and later Bing. The only problem is that most businesses have been disappointed by not only a lack of results but the exorbitant fees charged by many for this lack of results.
So this does not happen to you again, this article explains why SEO is still relevant and a crucially important weapon as part of your digital marketing while informing you on what to ask for from agencies like ourselves to know that real and effective work is taking place on your web site.
Please read on to learn more... But first, we need to define what marketing is.
And this is why being visible on page 1 is crucial. Because ...
Your competition is desperate to snatch all your best customers away from you if they can. You must come out fighting by...
There is absolutely no point spending money on getting to page one of Google through SEO if the final destination doesn't get you sales and enquiries.
Ask yourself, Does your website have a positive history of enquiries, phone calls and sales already? If Yes - Proceed. If No - You need to upgrade your site or at least build a suite of highly converting landing pages.
So please do not start SEO until You KNOW you have the RIGHT MESSAGE to attract enquiries. This is something we can help you identify and master.
The buying and enquiry generating key phrases to be identified will be...
GTP starts keyword research using common sense and lists the keyword phrases that are obvious. GTP uses keyword research tools to expand out from your primary keywords identifying hundreds of phrases that will deliver enquiries.
GTP specialise in the art of creating "The Right Message"
We produce effective copy and strategically place imagery.
We also ensure key phrases
A link is another website that references your web site. GTP is an expert at building links that:
A link can come from your own web site (an internal link) or another web site (an external link) or a social media site (also an external link).
A big part of our SEO package involves ensuring your web pages are sufficiently cross-linked with a good number of other quality business web sites within your industry and geographic area.
So far we have not told you anything new that any other SEO company should not already be telling you.
However where GTP iCommerce differs is that we have the tools, methods and resources in place to do more of the SEO work required in less time.
Your bounce rate needs to be lower than your competition.
A low bounce rate and high time on page means you are delivering "The Right Message". It means you have a web page for a keyword that is well laid out, interesting, informative, entertaining, or useful.
Your page must be relevant to the searcher. However, if the time spent on your web page is short, then it is likely that the web page is a bad fit for the search term you were listed for.
And it is likely your ranking (for that term) will drop. So if users are spending time on the web page, then it is delivering "The Right Message".
The popularity of your content is also indicated by whether users link to you from their own web sites and social media accounts.
If your web page popularity is deemed to be greater than a competitor then it gives you a much more likely chance of ranking well.
The act of someone linking or promoting your web page is an indication that you are delivering "The Right Message".
We work on three key areas in a Search Engine Optimisation campaign, these are
This is what all SEO companies should work on, but the way we work on these areas is very different from our competitors. Please, read on to understand our systematised process
In order to demonstrate that our service creates a massive impact for your business, we start by measuring the key metrics that we want to influence.
This involves creating the following starting reports.
Ranking Report: We build a report of where you are ranking now for your targeted keyword phrases.
Traffic Report: We check google analytics to know how many visitors come to your site from your free listing area versus google Adwords or social media sources (Facebook, Twitter, Instagram, Linkedin).
Enquiries Report: How many enquiries are you getting each month that are generated from your web site.
Link Report: How many links to your web site do you have.
Some of your competitors are outranking you, look better than you, convert more than you and are just doing things better than you are.
We need to work out what your competitors are doing well so we can leverage this knowledge for your benefit.
We also want to see if your competitors have already worked out what the right message is to attract clients and how they deliver that message. Subtle differences can make big impacts.
Competitors may have designed a better user experience through simpleness of their site or many other factors.
So in this step, we look at the sites that rank better than you in your industry and identify what you can be doing differently to better engage your audience.
If your website code and technical setup is a mess, this will drag you down. Just like a heavy anchor tied around your waist.
We check/(audit) the technical behind-the-scenes stuff that impacts on your ability to rank well including:
From here we can identify what needs to be improved to make the rest of the process easier.
We then get to work fixing these issues
We are now ready to do the real SEO work.
By identifying your core services and products, secondary services and products, geographic areas that are most likely to deliver clients to you, problems your clients are looking to solve, we will generate a powerful list of target key-phrases to roll out through your SEO campaign.
For example, a plumber will have tens of individual services:
Each keyword phrase will need to be mentioned and targeted (preferably in detail) to maximise the benefits of an SEO program.
Google ranks individual web pages, not web sites. Google a specific product and google will list pages containing that product - not the home page of the site.
A web page about a specific topic will rank and be listed in google. Sometimes this is your home page and many times it is your services or products pages.
Content can be created around a keyword theme but not around all keywords. This means individual campaigns targeting different themes need to be carried out.
For example, content for a mobile mechanic would be best served writing content around mobile oil change services and sticking with that for one type of web page. Then another web page could focus on fan belt fixes. Another on radiator repair or brake checking and replacement.
Trying to cover all services on one single page will usually deliver poor results. It is better to have highly specific content on each subject matter across many web pages on your site.
If you are not prepared to link to your new content in your own website that neither will Google. Internally linking your web site content so that google can find it easily, crawl and index content is critical.
We work through a process to properly link all the newly created content effectively.
This is where our help really comes in handy. Getting your new web pages effectively linked from somebody else's web site back to yours is a critical part of the SEO process. We work to link you with relevant influential local business web sites that give google clear signals as to what your business is about and who it serves.
Firstly we wait until google has indexed any new content or reindexed any changed content. Then we see where this content is ranking in the search results for its targeted key phrase.
If the ranking has come in at a reasonable level then we will focus more on building links to this page to give it added credibility in googles eyes. If the ranking is poor or non-existent then a content review is potentially required.
Once results are being delivered for a set of keywords, then the process can be repeated with a focus on a new set of keyword phrases.
GTP works in pre-allotted time blocks to achieve specific results with identified key phrases. This enables us to complete the required chunk of work needed to get a result.
This should also give you peace of mind to know you are not going to be paying out month after month, year after year, oftentimes for a service where no further work is actually being done.
Our initial time block require is 20 hours and then after that, we can look do some great work in 10-hour blocks. This enables us to target new keyword terms or reinforce your position with your existing key phrases.
“GTP were a breath of fresh air when it came to SEO services. We had been spending thousands on SEO with little to no results for 18 months and could not understand it. GTP showed us that there was very little SEO activity taking place with little new content or new links to our site. GTP did a once off SEO campaign to prove their worth which delivered great ranking results across a range of keywords and locations in short amount of time. We have subsequently saved thousands on our marketing spend and generating substantially more leads”
“Our monthly adwords spend was able to be halved while we generated the same amount of clients for our mobile car scratch and dent repair business. We engaged GTP for a single SEO campaign with no ongoing costs and our results have been sustained for this entire past year”
“Over the years we tried many SEO companies who put us on expensive monthly plans promising results. The results were always underwhelming if visible at all. The great thing about GTP is we could see and understand the work they did and that it delivered much better results in a shorter amount of time”
“We have built a number of web sites and had SEO services provided by GTP over the last decade. We are currently page 1 for a big range of our keywords without any ongoing spend.”
"As the owner of a small plumbing business, I was struggling to get regular work and competing with many of the bigger companies. Now I am on the front page for just about every suburb in Perth when it comes to plumbing and emergency plumbing search terms. I have had to put on staff to cope with the increased workload. Just google "emergency plumber" and your Perth suburb name and you will find me."
We found Google Adwords very expensive and it was not delivering the right type of client. We targeted our specialty areas through GTP's Search Engine Optimisation service and regularly pick up new ongoing clients in out target niche. GTP's pricing was clear and better value than other quotes we received. Most importantly it delivered us very positive results"
"As a business consultant, I have had the opportunity to see my clients use other digital marketing and SEO companies. When I ask these competitors of GTP what they are actually going to do for my clients, I am often left frustrated with a non specific answer that seems to hide what they are actually going to do, or not do. They say they have some sort of secret sauce. With GTP, I have been shown specifically what they are doing, and why and I see results rapidly. I always advise to get a second opinion from GTP on your SEO."