}){kind=logo}
){kind=logo}
Content marketing is all about the creation and distribution of high-quality content that attracts and engages audiences online. Like other traditional forms of marketing, content marketing is typically used to drive customer acquisition, deeper engagement with current customers, and for brand awareness.
The trend in content marketing has grown significantly over the past two decades as audiences have shifted to new media, consuming content in entirely new and savvy ways. This has led to brands big and small developing comprehensive content strategies with allocated marketing budgets.
Generally thought of as being separate from traditional advertising, content marketing is about communicating with customers in a way that adds value, without the sales pitch. The content itself is editorially-minded, and while contextually relevant to a product or service, provides information in the form of entertainment, education, emotional connection, or practical value.
Compared to traditional marketing programs, content marketing costs 62% less and generates approximately three times the volume of leads. (DemandMetric
Cost-effectiveness is one of the most significant benefits of content marketing, and who doesn't want more bang for their buck? The best way to utilise this is, to be honest in an informative way. The right content can be more effective than large advertising campaigns.
View full infograph: Demand Metric
One in 10 blog posts are “compounding,” meaning that organic search steadily increases traffic to these posts over time. (HubSpot)
Much like the way evergreen trees retain their leaves all year around. Interesting and relevant content that does not become dated is necessary in order to be found online by search engines (The Balance)
A wise man once said, "If it was easy, everyone would be doing it" But it's not. Content marketing is not easy and ...
Thats why a good piece of educational, entertaining or enlightening content is so valuable.
Compounding blog posts generate 38% of all blog traffic, and one compounding blog post generates as much traffic as SIX regular posts. (Ibid.)
Lead generation, sales, and lead nurturing are the top three organisational objectives for content marketing, at 85%, 84%, and 78%, respectively. (Content Marketing Institute/MarketingProfs)
View full infograph: Demand Metric
With so much effort spent on creating powerful engaging content, it would be a shame not to re-use it in different ways as part of your total digital marketing and offline marketing resources.
How to re-purpose your content:
The biggest brands in the world realise that content is the future. Coca-Cola, for example, spends more money on content creation than it does on television advertising. (Contently)
Coca-Cola must create the world’s most compelling content. Toward the end, the comment is made that Coca-Cola can no longer rely on being 30-Second-TV-Centric. If Coca-Cola one of the biggest brands in the world is heading in this direction and away from Advertising excessively then it's a pretty good hint for your business to follow a similar path and head towards content marketing.
