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Search Engine Marketing

SEO Tips - Using Alt And Title Tags Properly With Images

A lot of discussion has been going on at as to how you should use the alt attribute and title attribute for the web page images. Google explains that one should use them as per W3C recommendations.


JohnMu from Google explained how to use both the alt and title attributes:

• alt attribute should be used in describing the image.

• title attribute should be used when the image is serving as a hyperlink to a particular page.


JohnMu from Google says:

As the Googlebot does not see the images directly, we generally concentrate on the information provided in the "alt" attribute. Feel free to supplement the "alt" attribute with "title" and other attributes if they provide value to your users!

So for example, if you have an image of a puppy (these seem popular at the moment :-)) playing with a ball, you could use something like "My puppy Betsy playing with a bowling ball" as the alt-attribute for the image. If you also have a link around the image, pointing a large version of the same photo, you could use "View this image in high-resolution" as the title attribute for the link.

Within Our Web Site Content Management System

When inserting an imameg through our content management system in iNews there is a space to write some text for the alt attribute and title attribute.  Remember to enter some descriptive text that also contains some targgeted keywords for the page.  See our support pages and inews tutorials on inserting images.

Don't Have a GTP web site Yet?

If you dont have a CMS for your web site so you can insert your own images then please give us a call on 1300 856 533 or use our web site contact form to get in touch with us.



 
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