Search Engine Optimisation:
Getting The Search Engine to Drive Results
Search engines are an indispensable part of our daily lives.Search engines are incredible resources for every one of us, whether we're looking for a bus timetable or to design a spacecraft.They can also be an extremely powerful tool for organisations using the web to market their products or services.
Two Stanford University friends, Larry Page and Sergey Brin, had developed a search engine called 'BackRub', but in 1997, they decided to change its name to Google. The name was derived from a mathematical term, ‘googol’, for the number 1 to the power of 100, which they believed aptly described their system’s anticipated capability of providing access to an infinite amount of information on the web.And they were right!
AOL research shows that a page1, position 1 ranking can deliver up to fourteen times more traffic than a position 10 ranking.Findings from the iProspect Search Engine User Behaviour Study (2006) told a similar story - that 62 per cent of people searching will click on a first page link of search engine results. For any business, achieving a position one, page one ranking on search engines is the ultimate marketing prize.And through careful web design and search engine optimisation (SEO), that can be achieved.
SEO is the description given to the process through which websites achieve high rankings in the free listings in the search engines, such as Yahoo, MSN and of course, Google. In simple terms, it is the generation of traffic to a website by building incoming links through a variety of sources.The number of links is built up by establishing links internally within the website itself as well as external page links.
A reputable web design company will be able to take advantage of search engine optimisation technology and opportunities.The environment is complex and constantly changing, and there's no instant success.Careful planning, roll-out and review of an SEO programme is vital.
Over the past 13 years, leading Perth web design company, GTP iCommerce, has built a track record in search engine optimisation. GTP has developed a systematic search engine optimization process that follows a defined sequence from establishing marketing objectives, target market segmentation, keyword research, SEO copywriting, site map creation, link building, traffic analyses and monthly reviews.
One of the most vital steps in an SEO programme is to identify and target the most appropriate keywords and phrases, says Dale Carter, managing director of Perth web design company, GTP iCommerce. “It is surprising how many organizations don’t do this properly.Once the site has been designed and coded with the best keywords to make it search-engine friendly, it is important to then build links from other websites back to the original site.
Traffic to a website is built up through these links which are also recognised by the search engines when they calculate the rankings.An extremely complex algorithm is used by Google to rank all the websites, and to maximise opportunities, it is vital to build as many internal and outward links as possible," he said.
From internal and external page links, reciprocal links, blogs, regular newsletters and articles, there are many ways of building links back to a site.
GTP iCommerce is prepared to put its money where its mouth is, guaranteeing its clients a page one ranking for its clients' websites using its SEO methodology.
Now, doesn't that sound better than a backrub!
Tags: Internet and Businesses Online: SEO,search engine optimisation,search engine marketing,SEO
If you're looking to optimise your web site, and want to make sure that you will get a return on investment that pays for itself many times over then please give GTP Internet Commerce a call on 1300 856 533 or fill in our search engine optimisation and marketing contact form. We can also help you set up your Google Adwords campaign inexpensively.