Quite simply, if you are in business and don't keep in touch with your existing customers, you are failing to implement the most basic of all marketing concepts. Yes I know! It's hard to organise, and stuffing letters into envelopes takes hours, and you don't have the time, right?
But what if we could make keeping in touch with your existing customers easy? And your new customers? And your prospects?
At GTP, we believe the most vital role of your web site is to capture the contact details of customers and potential customers.
Why? Because we believe that if you spend so much money bringing new people into your business and your web site that you would be foolish not to at least try and maximise the number of people captured into your database for future and ongoing marketing.
It has been our experience that our most successful clients are those that build a large opt-in email database, and communicate with their subscribers regularly. GTP can help you to do the same.
The use of incentives such as competitions, price quotes, white paper downloads, price advantaged memberships, introductory promotional discounts, and newsletter sign-ups, are many of the ways to capture email addresses into your database.
Once you capture a sales lead, the cost of bringing that person back to the web site and generating a customer can be insignificant, when compared to the cost of always trying to attract new clients.
Your GTP web site can have a range of email capture forms such as:
We can help you combine your online lead capture program with advice on what marketing works offline and online to bring in more leads, subscribers and customers.
If you would like to discuss your email capture and email marketing options further, please contact GTP on 1300 856 533 or via our email marketing contact form.