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Use Word-of-Mouth Marketing to Attract Clients and Build Long Lasting Relationships

Participate in Trade Shows

Get exposure by networking with others in your industry. While you're there, run a competition to collect the email addresses and/or postal addresses of people interested in receiving your newsletter or additional information about your product or service.

Visit / Join your local Chamber of Commerce

Get involved. They may be able to offer suggestions on where you can promote your business locally.

Join a Networking Organisation

Networking is great way of generating word-of-mouth referrals.  The sales leads you generate through networking will be more easily converted if you have a professional web site.

Seek Potential Partnerships with Aligned Businesses

With complementary businesses. For example, let's say you sell a dog training video. You could approach local groomers or dog agility centres and offer to share the cost of their next direct mail campaign. When they mail a postcard or letter inviting their clients to return, you can offer their clients a discount on your dog training video. This way you both reduce your costs - you reach a targeted audience quickly, easily, and through a trusted party (the other business) - and your business 'partner' can make a valuable product available at a discount to their customers.

Talk to Us if You Need to Discuss Your Word-of-Mouth Marketing Options

In-person marketing is a very powerful tool. If you would like to discuss or brainstorm your options with Dale Carter from GTP iCommerce, why not come in and grab a coffee to discuss some marketing options.  Call GTP on 1300 856 533.