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Integrate Press and Print Marketing to Drive Traffic to Your Web Site

The press can be a fantastic tool to bring sales to your business directly and via your web site. In general, we think that your primary call to action should be to ask for the person to phone or visit your business when running a press advert.  But in many instances directing people to your web site to enter a competition or download a file (report) can be a great secondary call to action to capture the details of people who are not ready to buy today.  Below I have mentioned the most common press advertising options.

Newspaper Advertising

Advertising in the newspaper can range from simple classified advertisements in the local newspaper to large display advertisements in national newspapers. 

Our clients then use the GTP Contact Email Marketing Tools which come standard with every GTP web site (No need to pay anything extra to a third party) to create and send regular email newsletters to their growing subscriber database.  We have literally seen millions in annual sales generated by this technique, and businesses grow from small operations to substantial businesses.

Magazine Advertising

If your target market also reads a particular publication or magazine then advertising in these magazines may be of benefit. Magazines have a much longer shelf life than newspapers so the return on your investment can be seen over a longer period of time.
 
However, depending on distribution the upfront costs can be high, especially to small business.  This is somewhat irrelevant if the return is high, but you should test your adverts in cheaper mediums (e.g. local newspapers) to make sure the advert gets people to the site and the site converts the person to a buyer before you shell out your entire annual budget on one magazine.

Before you embark on a magazine advertising blitz we recommend you give us a call to tell us, as we will have some ideas for you to get more out of your magazine advert.

Send out Postcards

Send Postcards that contain an offer with your web site address on the postcard.  Postcards are short, attractive, and readers can easily see your information 'at-a-glance'.  With a GTP web site you can place a promotional code on the postcard promotion that will give your recipients a time-limited opportunity to get a discount via your web site. 

You can then measure the response to your postcard mailing by seeing how many times a promotional code was used.  Use a different promotional code for every different postcard design to make sure you can track which postcards worked best.

If you would like to discuss your postcard marketing options then give us a call. We don't design postcards (we design web sites) but we can put you in touch with good people who do.

If you already have a design and need it printed then please try one of our clients web sites.

• www.mmpress.com.au
• www.cmykonline.com.au
• www.printezy.com
• www.printingsecrets.com.au
  

Contact GTP to Find Out More

If you would like to discuss your print advertising campaigns and how your web site can be enhanced to take advantage of these campaigns, then please give us a call on 1300 856 533 or drop us a line via our web site contact form.