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Build Links to your Web Site and Watch your Traffic Grow 

Once everything on your web site (called on-page factors) has been optimised to be as search-engine friendly as possible, and the appropriate key words have been targeted. The next job in your search engine optimisation program is to build as many incoming links to your web site as possible from other credible web sites within similar or complimentary industries.

Reasons to Build Links

The reasons for this are quite simple. Firstly, you may gain significant traffic from these links, but most importantly Google likes to bring up relevant results for its searchers.  To do this it uses an extraordinarily complex algorithm to rank websites.

One of the bits of information Google uses is how many other web sites link to your web site.  For example, if your web site targets a particular key word phrase and another web site of your competitor also targets that phrase, then after all the on-page factors have been accounted for, Google will commonly look at how many incoming links there are to each web site.

All things being equal, if your competitor has more links coming in to them than you do, then they will be ranked higher in the search engine results.

Internal Page Links

One of the ways you can improve your link popularity is to make sure that your targeted keyword phrases within your web pages are used to link to the relevant web pages on your site.

We will educate you on this process and show you how easy it is to use the GTP content management system to create these internal links.

View tutorials and information on how to link to other web sites.

External Page Links

While incoming links to your web site will generally always be more valuable than links to other web sites from your site, if your web site is linking outward to credible web site resources, then this can also help boost your search engine rankings.  The moral of the story is, "don't be afraid to link to other good websites".

View tutorials and information on how to link to other web sites.

Reciprocal Links

A reciprocal link is where you link to a web site and they also linked to you.  For example, if you are a settlement agent in Perth then linking to a settlement agent in Sydney and having them link back to you would be a good strategy.

Reciprocal links are best gained by identifying good web sites that you want links from, and emailing them asking for a reciprocal link.

View tutorials and information on how to link to other web sites.

Link Building Campaigns

Over time your web site will naturally accumulate links from other web sites.  However, so will your competitors' web sites.  In order for you to gain a competitive advantage, you really need to embark upon a link building campaign on an ongoing basis.  Accumulating links is a slow process and requires a little bit of action on a regular basis.

To keep your costs low, we are happy to advise you on strategies and methods to building incoming links using your own staff resources.

The alternative is that you contract GTP with an ongoing monthly retainer to build your pool of incoming links over a 6 to 12 month period.

Link Building Tools

When you contract GTP Internet Commerce to build a web site for you we utilise a number of strategies to assist in your natural accumulation of web site links including the use of affiliate marketing.

If you would like to discuss how GTP can boost your search engine rankings and traffic through the accumulation of good-quality links to your web site, then please give us a call on 1300 856 533 or fill in our online enquiry form and ask about our link building campaigns.